Homebuilder in Paradise

REVIEW SUMMARY
Business. Extreme Remodelers of Sarasota, Paradise Homes
Industry. Homebuilding
Key. Firm is on an outsized growth spurt, partially due to a new showroom built in the downturn.

When Jim Butler's cabinet company tanked in the recession, he countered with the riskiest business move of his life.

He totally changed directions. He invested more than $1 million in a glossy new showroom, a display center for a remodeling and custom homebuilding business he also ran. Considering the cabinet firm, Venice-based Country Cupboards, went from nearly $10 million in revenues in 2005 to next to no sales by 2008, the decision was certainly gutsy.