Soup's On

Hugh Miller is going back in time to recreate a fresh brand presence for the high-end downtown Bradenton restaurant his family has owned for 35 years.

In the process Miller will jettison the reputable local name — Mattison — that sat atop the restaurant for five years. The new name, Pier 22, incorporates the past: The restaurant, on Manatee River channel marker 22, opened as The Pier in 1976 and stayed that way until 1996, when it became Twin Dolphin Marina Grill. The site was also one of the first fishing piers in Bradenton in the late 1800s.

Miller believes a separation from the Mattison name will free up the restaurant for more unique marketing opportunities. Paul Mattison, a well known Sarasota-based chef and entrepreneur, has never owned the Bradenton restaurant, formerly called Mattison's Riverside. Miller licensed the Mattison name, and the two entities teamed up on some menu and marketing decisions.