'Eradicate Entitlement'

REVIEW SUMMARY
Business. Symbiont Service Corp., Englewood
Industry. Pool heating and air conditioning
Key. Firm places a premium on employee training and development.

A sales rep at Sandy King's pool-heating and air conditioning firm, Symbiont Service Corp., approached her one day late last month with a burning desire to learn Spanish.

The new saleswoman's territory includes Miami, so in one sense it was a logical aspiration. Still, learning a second language isn't in the training manual for most Gulf Coast installation and service firms.