Economic Gardening

REVIEW SUMMARY
Business. ArtisTree Landscape Maintenance & Design, Venice
Industry. Landscape, maintenance
Key. Firm launched a rebranding and marketing project in 2010.

Just before Christmas in 2009, Joe Gonzalez, founder and CEO of a landscaping firm, surprisingly struggled to give money away.

Gonzalez wanted to tip the garbage man. But the trash hauler hustled down the driveway before Gonzalez could give him the envelope with $50. Then, at the end of the street, when Gonzalez caught up, he saw another man standing with a clipboard.