Controlled Growth

REVIEW SUMMARY
Business. Macy's Termite & Pest Control, Venice
Industry. Pest control
Key. Firm has ambitious growth strategy to more than double its revenues in five years.

The chain of command chart at Macy's Termite & Pest Control is a recession-era testament to bold ideas. A work of futuristic fiction, the diagram is what Macy's President Dean Burnside envisions the Venice-based company will look like in 2016, when he projects $5 million in annual sales and 50 employees. The firm is currently at $2.1 million in annual revenues and has 27 employees.

The chart has turned into a rally cry: Employees look at it and see where they could be, and hopefully, says Burnside, find inspiration to get there. “I tell people,” says Burnside, “pick a box, and show me you deserve to be in it.”