Them Apples


  • By Mark Gordon
  • | 9:24 p.m. August 11, 2011
  • | 0 Free Articles Remaining!
  • Strategies
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The Blunden family runs one of the largest computer stores in Florida that deals only with Apple products, a unique 20-year-old business that defies the traditional model of retail product diversity.

The Apple-only approach has led to a growth surge, even while computer stores and sales nationwide suffered in the recession. The company, Sarasota-based Computer Advantage, reported $8.6 million in 2010 revenues, up 52.5% from 2009, when it had $5.64 million in sales. (The Observer Group, parent of the Business Review, has a contract with Computer Advantage to service computers.)

But now the Blundens are braced for what could be their biggest competitive threat yet: more apples.

 

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