Game of Coins

Issue: Networking.
For a large portion of Gulf Coast executives, networking is a necessary evil that is more have to than want to.

Making it even tougher, though, is the fact that the recession has forced more executives to hit the networking circuit to drum up business any way possible. The pressure to have a successful outing goes up with each event.

But Steve Shenbaum has come up with a few ways to turn networking from a chore to something tolerable, if not outright fun. Shenbaum founded Bradenton-based Game On Media, a consulting firm that trains people how to present themselves and talk in a variety of media settings.