Concede Nothing

REVIEW SUMMARY
Business. The Concession Golf Club & Residences, Manatee County.
Industry. Golf clubs, residential real estate
Key. A retired corporate executive is going against market trends by investing millions of dollars into a golf course business.

Bruce Cassidy has played on some of the best golf courses in the world, but his home course in east Manatee County could prove to be his toughest yet.

Not just because of the scattered hills, tricky greens and water hazards that make up The Concession, the private-membership course he has lived on with his family since the spring of 2006. Instead, the new, challenges stem from the fact that late last year Cassidy spent millions of dollars to buy the golf club and memberships side of The Concession.