Upstart insurance firm from California targets growth in Florida

Florida’s storm insurance sector, not always aligned with its customers, has a new entry.

A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
  • Insurance
  • Share

An upstart insurance company as far away from Florida as California aims to deliver something exceedingly rare for hurricane-weary and flood-prone Sunshine State customers: happiness.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • March 10, 2026
Wahlburgers opens at Sarasota-Bradenton International Airport
  • March 10, 2026
Aldi plans new store in south Sarasota County
  • March 10, 2026
USF reports $531M in research activity for 2025, 15% climb over two years
  • March 10, 2026
Sentencing delayed for former Oakes Farms exec working with feds

Sponsored Content