Upstart insurance firm from California targets growth in Florida

Florida’s storm insurance sector, not always aligned with its customers, has a new entry.

  • By Mark Gordon
  • | 5:00 a.m. June 22, 2018
  • | 0 Free Articles Remaining!
A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
  • Insurance
  • Share

An upstart insurance company as far away from Florida as California aims to deliver something exceedingly rare for hurricane-weary and flood-prone Sunshine State customers: happiness.

The company, Pleasanton, Calif.-based Assured Risk Cover — founded by catastrophe risk professionals and backed by a Silicon Valley venture capital firm — sells parametric insurance under the brand name StormPeace.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 13, 2025
Report: Small business optimism up, but worries percolate
  • December 12, 2025
CEO of Bradenton EDC announces retirement
  • December 12, 2025
Manatee County to break ground on $40M veterans complex
  • December 12, 2025
Moez Limayem confirmed as USF’s new president

Sponsored Content