Survey dispels some Gen Z stereotypes

A new survey from Tampa-based professional staffing giant Kforce cements some management must-dos for working with the youngest generation in the workforce, Gen Z — while also possibly dispelling some myths.

One interesting data nugget: on the question of what is the most important factor when considering a job offer, the bottom answer from Gen Z was corporate social responsibility. A mere nine of 677 people who identified as GenZ on the survey, 1%, chose that answer, survey data shows. That goes against some conventional wisdom on Gen Z, generally people born from 1996-2015, that changing the world through their job is a top priority.