Storage industry pioneer rides high into another high-stakes venture

Self-storage might not be sexy — but for Peter Warhurst it has sizzle. And now, two decades after a major industry victory, he’s back for more.

  • By Mark Gordon
  • | 6:00 a.m. June 4, 2020
  • | 0 Free Articles Remaining!
Courtesy. Peter Warhurst incorporated Tampa-based Red Rover two years ago and launched the business officially in February.
Courtesy. Peter Warhurst incorporated Tampa-based Red Rover two years ago and launched the business officially in February.
  • Commercial Real Estate
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Peter Warhurst helped reinvent the national self-storage industry with PODS, portable on-demand storage. Despite that Clearwater-based company’s success — a private equity firm bought it in 2007, nine years after Warhurst founded it, for $430 million — Warhurst often lamented a missed opportunity.

 

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