Extreme makeover for scenic hotel, beach bar

A Tampa Bay beachfront hotel property with a colorful history has changed hands. The new owners hope to change the target market, too.


  • By Brian Hartz
  • | 6:00 a.m. May 25, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. The Best Western Bay Harbor Hotel in Tampa's Rocky Point district has been remade as The Godfrey Hotel & Cabanas Tampa.
Mark Wemple. The Best Western Bay Harbor Hotel in Tampa's Rocky Point district has been remade as The Godfrey Hotel & Cabanas Tampa.
  • Commercial Real Estate
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Unless you’re a member of the much-ballyhooed millennial generation, you probably remember the glory days of “Hulkamania” in the 1980s, when Tampa’s own Terry Bollea, a.k.a. Hulk Hogan, ruled what today is known as World Wrestling Entertainment (WWE).

Sullied by scandals, including a lurid sex-tape trial, Hogan’s star power waned in recent years, and his brand hit an all-time low when he was banned from WWE. So it came as no surprise that the Rocky Point beach bar and restaurant to which the “Hulkster” licensed his image, Hogan’s Beach, was put up for sale. (More property history: until 2005 it been owned by longtime New York Yankees owner George Steinbrenner, who, like Hogan, was no stranger to controversy.)

 

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