Show of devotion by health plan startup

The open enrollment period for Medicare Advantage plans begins Oct. 15. With 3,100 plans expected to be available, up from 2,700 in 2017, Medicare Advantage — offered by private companies approved by Medicare — is becoming more popular among many seniors.

One of the new-to-market Medicare Advantage providers is Devoted Health, a startup headquartered in Fort Lauderdale that’s making a big push to sign up plan participants in the Tampa Bay area. President Dariel Quintana spent 19 years with Humana, one of a handful of companies that dominate the Medicare Advantage market. He started out as a sales rep and worked his way up to vice president of primary care and care delivery.