Entrepreneur cleaning up with skin care stores

Chronic skin conditions led Deanna Wallin into a career change. Her Naples Soap Company founded 10 years ago is now a $10 million retailer and wholesaler.

By Andrew Warfield
| 6:00 a.m. May 17, 2019
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Entrepreneurs

A decade ago Deanna Wallin was a single mother of two teenagers, aging out of the home health care sales business and suffering from eczema and psoriasis along with her daughter, Kelsey.

Since then, Wallin has turned research into their chronic skin condition and a 300-square-foot boutique into a 13-store, $10 million enterprise specializing in hair, bath and body products for sensitive skin. All under the Naples Soap Co. umbrella.