Entrepreneur cleaning up with skin care stores

Chronic skin conditions led Deanna Wallin into a career change. Her Naples Soap Company founded 10 years ago is now a $10 million retailer and wholesaler.

  • Entrepreneurs
  • Share

A decade ago Deanna Wallin was a single mother of two teenagers, aging out of the home health care sales business and suffering from eczema and psoriasis along with her daughter, Kelsey.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • February 14, 2026
National homebuilder buys 130 lots in Lakeland
  • February 13, 2026
AeroVanti's Britton-Harr looks to squash evidence as May trial approaches
  • February 13, 2026
7 in region make Forbes’ Best Large Employers list
  • February 13, 2026
Suncoast Credit Union announces merger, would grow to over $21B

Sponsored Content