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Business Observer Friday, Jan. 24, 2020 2 months ago

Artificial intelligence-focused firm buys marketing and PR agency

Albert Arguelles was named president of Vectra Digital.

FORT MYERS — Vectra Digital, a marketing and web design agency, has completed its acquisition of iPartnerMedia, Inc., a digital marketing firm and public relations agency.

Terms of the deal weren’t disclosed.

"We're very excited about this winning combination and the future of digital marketing,” says Vectra Digital CEO Matt Bernhardt. "We pursued iPartnerMedia because of its outstanding reputation in the community for building personal client partnerships and delivering data-driven results.

The deal, the release adds, accelerates Vectra’s strategy and presence in the digital marketing industry. Vectra Digital is a portfolio company of The Ignite Partners, a business strategy advisor and accelerator in Fort Myers.  

Albert Arguelles, founder of iPartnerMedia, will stay on as president at Vectra Digital.

"This opportunity is something that doesn't usually come along every day," Arguelles says in the statement. "We have been watching Vectra since they came on the marketing landscape in 2017. Being able to combine our expertise and the artificial intelligence technology that Vectra brings is going to result in efficiencies and value that will knock it out of the park."

Vectra Digital was named to the GrowFL Top 50 Florida Companies to Watch list in 2019. The company's proprietary artificial intelligence-based marketing tool, Ada, writes ads and manages digital accounts 24 hours a day.



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