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Strategies

    By
  • Traci McMillan Beach
  • June 23, 2017
Ice Cream for a Cause

A Dairy Queen franchisee answers to a higher calling, beyond customers and employees.

  • Strategies
    By
  • Mark Gordon
  • June 23, 2017
Quality, Quickly

One of the region's fastest-growing restaurant chains invests heavily in research and testing ideas and concepts. The strategy is working.

  • Strategies
    By
  • Beth Luberecki
  • June 23, 2017
Tailor Made

United Uniforms USA wants to help even more people get dressed for work. A new branding campaign is a big ally.

  • Strategies
    By
  • Grier Ferguson
  • June 23, 2017
She's Got Mail

Shannon Kirsten Couch didn't set out to take the stationery world by storm. But now her designs are spreading quickly across the industry.

  • Strategies
    By
  • Grier Ferguson
  • June 16, 2017
Access Granted

ID&C makes wristbands used at many of the most talked-about festivals nationwide. Ambitious growth plans aim for even greater industry dominance.

  • Strategies
    By
  • Grier Ferguson
  • June 9, 2017
Mentor Musings

Ringling College of Art and Design film program department head Bradley Battersby says it was incredible to be named Variety magazine's Mentor of the Year. Even better? Seeing his students succeed.

  • Strategies
    By
  • Grier Ferguson
  • June 9, 2017
Step Right Up

The Circus Arts Conservatory is keeping the circus alive in Sarasota and beyond — and selling out shows.

  • Strategies
    By
  • Mark Gordon
  • June 9, 2017
Food for Life

Employees embrace, not avoid, problems at Fitlife. The model has produced some stellar growth.

  • Strategies
    By
  • Ted Carter
  • June 9, 2017
Fame Game

Sandy Stilwell acquired her first motel just out of high school. Teri Hansen got into marketing when the 'emerging technology was the fax machine.' Together, they have some powerful business insights.

  • Strategies
    By
  • Mark Gordon
  • June 2, 2017
Paradise Advertising and Marketing

St. Petersburg-based firm, with offices in Naples, Daytona and New York City, specializes in travel, luxury and lifestyle brands.

  • Strategies
    By
  • Mark Gordon
  • June 2, 2017
Conrad Garner Studios

From posters to packaging, branding and marketing, Tampa firm makes its move.

  • Strategies
    By
  • Beth Luberecki
  • June 2, 2017
Sherri Morrison Creative Design

Morrison runs her business from her home in Goodland, on Marco Island. Most of her clients are in Naples and Marco Island.

  • Strategies
    By
  • Grier Ferguson
  • June 2, 2017
Mr. Marketing

Marketing professor and consultant Philip Kotler wrote the book — literally — on marketing. His textbook 'Marketing Management' is used in business school classes nationwide.

  • Strategies
    By
  • Grier Ferguson
  • June 2, 2017
Studio BCC

Sarasota firm ready to rock the status quo

  • Strategies
    By
  • Mark Gordon
  • May 26, 2017
Chic Chico's

Chico's aims to bolster margins without weakening its brand. With massive shifts in how people buy clothes, it's a substantial quest.

  • Strategies
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