40 Under 40 Class of 2025

Alissa Silvers, 30


  • By Mark Gordon
  • | 5:00 p.m. October 9, 2025
  • | 0 Free Articles Remaining!
  • Class of 2025
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Alissa Silvers is not feeding what she considers the myth of the starving artist.

That’s been a personal mission for most of her working life, going back to when she created post cards as a young girl, growing up in Munchwilen, Switzerland, northeast of Zurich. Her first, and best customer was her dad, Heinrich Grub. He was what Silvers calls a “suit-and-tie” businessman, who taught his daughter a lot about business. “I’ve always had an entrepreneurial mindset,” says Silvers, who adds one of her first paid chores was ironing her dad's pants and shirts. “I always tried to make money selling things I made growing up. I wanted to build something that keeps on growing.” 

Alissa Silvers with a photo of her mentor Jon Stuart.
Photo by Mark Wemple

 

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