Financial services firm leases HQ space in new downtown St. Pete tower

Dynasty Financial Partners, a St. Petersburg-based services company for independent wealth management advisory firms, is moving its headquarters to a 46-story mixed-use tower under construction in the city.

The firm has signed a 15-year lease for 45,000 square feet of space at The Residences 400 Central at Central Avenue and Fourth Street North.

Construction on Dynasty’s new space has already begun, and the company is expected to move in November 2026 from its current headquarters space at 200 Central Avenue.

According to a statement issued Tuesday morning, Dynasty’s new headquarters space will include a private entrance and lobby, a 15,000-square-foot rooftop terrace venue and several other “custom amenities.”

The company says the headquarters will have a trading floor, content studio and a training and meeting center. There will also be a team lounge, private dining area and apartments for visiting partners.

The rooftop will be used for special events.

Dynasty says the new headquarters will allow it to bring more of its “core team together in one location and position the firm for long-term growth.”

A spokesperson says the new space can accommodate 300 employees and that, today, the company employs 165.

Dynasty, which offers wealth management and technology platforms for registered investment advisor firms, was founded by Shirl Penney in New York and moved to St. Petersburg in 2019.

The company, according to the statement, works with more than 500 financial advisors across 55 independent firms that collectively manage more than $110 billion in client assets.

Penney, in an interview with the Business Observer last year, said the company did an extensive nationwide search when it began looking where to move its headquarters “but we kept coming to the Tampa Bay region and to St. Pete.”

“I felt like we were getting a community bear hug. Across the board, every time our team came down here, it just really felt like home,” he said at the time.

The tower Dynasty is moving into, 400 Central, will have 301 luxury condominiums along with ground-floor retail and restaurants. It is being built on a 2.3-acre site where the “cheese grater” building once stood.

Red Apple Real Estate, the developer, says the first residents are expected to start moving in later this year.