$52M roofing business names two new C-Suite leaders

Tampa-based Westfall Roofing, in a move to build out its C-suite leadership team, has named a chief marketing officer and a chief financial officer. 

The company, with $52.18 million in revenue in 2024, appointed Anissa Westfall as CMO. She was previously director of marketing and growth, and brings over two decades of brand strategy and customer engagement expertise to the role, according to a statement. Westfall’s husband, Ryan, is the company president and COO, and company founders Kirk and Maria Westfall are her in-laws. Paul Meyer, meanwhile, formerly controller, has been promoted to CFO, the release states.   

“These promotions are a reflection of Anissa and Paul’s exceptional leadership and the confidence we have in their ability to guide Westfall Roofing through our next phase of growth,” Ryan Westfall says in the release. “As our company continues to evolve, having a strong, visionary C-suite in place is essential. Their contributions have already helped position us as one of the fastest-growing roofing companies in the region.”