Founders design fitness club to meet untapped demand in wellness industry

A $2 million investment in a new fitness studio concept — with more capital likely to come — has the pair of Tampa entrepreneurs behind Revivery looking at potentially hundreds of locations.

By Janet Leiser
| 5:00 a.m. July 25, 2025
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Entrepreneurs Annette Scott and Tricia Will aim to open some 400 Revivery locations across the Southeast.

Tampa Bay-Lakeland

A new wellness trend — repeat sessions in extreme hot and cold temperatures to improve mental and physical strength — called contrast therapy has spurred two Tampa entrepreneurs to create Revivery.

Revivery’s first location, a $2 million buildout of a 3,000-square-foot retail space, is scheduled to open Aug. 18 in the Westchase area of Tampa, with more locations planned for St. Petersburg and Carrollwood.