Legoland Florida president leaves position at resort

Franceen Gonzales oversaw the Winter Haven resort for just over a year.


  • By Mark Gordon
  • | 4:28 p.m. July 16, 2025
  • | 0 Free Articles Remaining!
Legoland President Franceen Gonzales at the park's Lego-built version of downtown Tampa.
Legoland President Franceen Gonzales at the park's Lego-built version of downtown Tampa.
Photo by Calvin Knight
  • Tampa Bay-Lakeland
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Franceen Gonzales, a well-known adventure and water park industry executive named president of Legoland Florida Resort in Polk County last summer, has left the top job after 13 months. 

Gonzales announced her departure from the resort in a LinkedIn post Wednesday. A Legoland Florida spokesperson, in an email responding to questions from the Business Observer, says an interim president hasn’t been named to replace Gonzales. Merlin Entertainments, the British parent company that operates the Legoland brand and its resorts and properties worldwide, didn’t release any statements regarding Gonzales’ departure or the reasons behind it. 

“We are grateful for Franceen’s dedication in helping deliver world-class, immersive experiences for our guests,” the Florida spokesperson says in the note. “Her passion for creating unforgettable moments is truly appreciated and we wish her all the best in her future endeavors. The resort remains committed to delivering unforgettable experiences for our guests and to supporting our dedicated team members as we move forward.”

 

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