Sunshine Ace Hardware goes big on brick-and-mortar strategy

The Naples hardware store chain's chase for customers revolves around removing obstacles for customers and the action inside the store, not in a web browser or app. The strategy is working.

By Mark Gordon
| 5:00 a.m. July 10, 2025
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Sunshine President Michael Wynn says product mix helps fuel the company's in-store sales strategy.

Charlotte–Lee–Collier

The e-commerce monster, which has been gobbling up brick-and-mortar stores and shopping centers for years now, has not devoured Sunshine Ace Hardware. Yet.

The Naples-based chain, while not totally discarding e-commerce at AceHardware.com, is a big believer in actual stores driving sales. So much so the family-run company is opening three new physical stores in 2025 alone. One opened in Babcock Ranch, the solar-powered master-planned community that straddles Lee and Charlotte counties, May 1. Another, in the Winchester Center near Golden Gate Estates in Naples, had a soft opening the first week of July. And one more, in the Marketplace at Pelican Bay in North Naples, is scheduled to open this fall.