Clearwater marketing firm posts nearly $120M in revenue, sets new record

Longtime Clearwater marketing firm Postcard Mania has a big message to deliver to its customers: In 2024, the company had $119 million in revenue — surpassing its 2023 revenue, a then-record, of $104.6 million by 14%. 

This reflects a series of positive trends that the company attributes to a "direct mail revival," in a statement from the company. Other figures reported include a 17% year-over-year growth since 2020, which occurred after a decade of 5% growth by comparison. 

Aside from market trends, Postcard Mania points to its direct mail automation and partnerships arm, PCM Integrations, as one of the keys to its success. The division increased total revenue 54.8%, total mailing quantity 89% and new customer count by 110%, according to the company. PCMi blends the technological with the analog, sending out physical mailers based on triggers such as someone visiting a website or a sales call going to voicemail instead of connecting.