2 Tervis veterans buy Osprey store

Two Tervis veterans have purchased the last remaining retail store for the drinkware brand, which is in Osprey.

Hosana Fieber, who was the CEO of Tervis until the company was purchased earlier this month, and Rogan Donnelly, a minority owner whose family founded Tervis, bought the standalone store at 928 S. Tamiami Trail. Financial terms of the deal were not disclosed.

The duo told the Business Observer they were buying the store at the same time as investor group JV2 Innovative Products, now operating as Tervis LLC, was purchasing Tervis.

Tumblers, mugs, water bottles, accessories and products from the company’s new melamine line TervisHome are available at the Osprey store. The shop is the only retail location that will accept warranty returns of Tervis products, according to a statement.

Fieber and Donelly also bought the equipment at the store that will allow people to make customized tumblers and water bottles on the spot. Originally, the location served as the company’s manufacturing plant in the 1960s before transitioning to become its flagship retail location around 2005, according to a statement.

Courtesy image

“Being able to keep this original store open for the community … is something we are incredibly passionate about,” Fieber says in an Aug. 26 statement. She began working for Tervis in 2009, and after holding numerous roles, including COO and CFO, became CEO in 2023.

Prior to the sale of the company, Donnelly was a third-generation owner of Tervis, who was appointed CEO from 2016 to 2023 before becoming chairman of the board.

“I am incredibly grateful to share ownership of our flagship retail location with Hosana,” Donnelly says, “a place where my childhood handprint was memorialized in the concrete.”

Amid increasing competition and ongoing litigation, Tervis declared bankruptcy in September 2024 and shuttered its retail stores other than the Osprey location. It had shops in Ellenton; Key West; Panama City Beach; St. Augustine; Frankenmuth, Michigan; Myrtle Beach, South Carolina; and Pigeon Forge, Tennessee.

Since Tervis exited Chapter 11 bankruptcy in February, with its debts reorganized and litigation resolved, the stores have not returned.

Throughout the bankruptcy and sale of the company, the Osprey shop was the lone store that remained open. It also served as the Tervis headquarters after the company vacated its Venice location. 

With the company under new ownership, Tervis is looking to move its headquarters to Bradenton, the Business Observer previously reported.