Investor group buys cup maker Tervis, will move HQ to Bradenton

The new owners’ "strong investment in Tervis," CEO Hosana Fieber says, "speaks to its well-established and beloved brand legacy."


  • By Mark Gordon
  • | 12:00 p.m. August 12, 2025
  • | 0 Free Articles Remaining!
Tervis maintains over 50 licenses, including one with Guy Harvey.
Tervis maintains over 50 licenses, including one with Guy Harvey.
Photo by Jaysen Ward
  • Manatee-Sarasota
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Less than a year after filing for Chapter 11 bankruptcy with at least $30 million in debt — and six months after coming out of it — Sarasota County-based drinkware manufacturer Tervis has been sold. 

The new owners are a group of five investors formed under the name JV2 Innovative Products LLC, which, records show, was formed June 4 in Delaware. Executives with Venice-based Tervis declined to disclose the names of the investors, saying only that one of the five is local, while the others are outside of Florida, and the new entity intends to relocate the company headquarters from Venice to Bradenton. Tervis executives, while declining to get into specifics on who the new owners are, saying they preferred to remain anonymous, confirmed that JV2 is "made up of investors that collectively have extensive manufacturing experience."

 

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