Tampa-based creator of Lightning's 'Be the Thunder' campaign dies at 60

James Rosene, co-founder and creative director of EraserFarm, a marketing and ad agency based in Tampa, was referred to by his science-focused family as "the creative one" and by his business partner as a "bright light." 

After graduating from Arizona State University with a degree in business writing, he spent his professional life working for a handful of different agencies, In 2013 he founded EraserFarm with business partner Cindy Haynes. 

The pair met as co-workers at agency 22Squared in Tampa. “We just really enjoyed working with each other so much and then our lives went in different directions for a few years. And then he called me and he said, ‘You know, I think I'm really ready to go out on my own,’” says Haynes, “I said, ‘Yeah, me too. Let's do it.’”