Norman Love Confections names new CEO; founder to stay with firm

Lisa Fisher knows what it's like to work for small food brands on the hunt for more market share. She was vice president and senior vice president at Chobani, for example — a company that started in 2005 in an abandoned upstate New York yogurt factory and has since grown into a global industry powerhouse with 20% market share.

At companies like Chobani Fisher honed two catchphrases: We have a right to win and we punch above our weight. Fisher wore out those sayings, in meetings, one-on-ones and to anyone else who would listen.