Tropicana, Fort Myers citrus firm sign new deal — with 33% price hike

Fort Myers agricultural and land management company Alico Inc. has signed a new three-year deal to supply citrus fruit to its largest customer: Tropicana.

The agreement, according to a statement from the publicly traded company, is effective June 5 through July 31, 2027. The agreement, the company adds, “sells the citrus fruit grown on approximately 65% of Alico’s currently planted acres to Tropicana Brands Group at prices per pound solids that are approximately 33% to 50% higher over the term of the contract than the average price for all the citrus fruit sold to Tropicana last season.” 

Company officials add that the agreement succeeds existing contracts set to expire at the end of July. Alico has another supply contract with Tropicana that remains in effect through the 2024-25 harvest season.