C-suite shake up as Hertz COO quits and firm names third CFO in two years

The Hertz Co. is once again reorganizing it executive office, this time bringing in a new CFO, its third since March of last year, as its chief operating officer departs.

The global car rental giant, based in Estero, announced Monday that Scott Haralson had been hired as CFO, replacing Alexandra Brooks, who took on the role permanently less than a year ago. She had first held the title on an interim basis starting in March 2023 when her predecessor, Kenny Cheung, left for a job at Sysco.

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