Enhance your company’s value by revisiting your core values

Most companies have established core values — the fundamental beliefs and guiding principles that dictate behavior and decision-making within an organization. Many companies, however, tend to let their core values collect dust after the initial exercise is over. 

Your company’s core values should help drive major decisions in the organization, from hiring to operations and beyond. Core values are the guiding light by which you should measure all decisions. And they are particularly important for family businesses, where the family values (necessarily) coincide with the company values. If your organization doesn’t adhere to, or pay attention to your core values, it’s probably time to revisit them.