Former Navy SEAL invests $1M in Sarasota-Manatee fitness franchise
Behind a "never complain and never quit" disposition, Jeff Moore seeks a business legacy not of sales records and awards but of developing other leaders. "I'm all go, no stop. All gas, no brakes."
Jeff Moore has been in the fitness business for some 20 years — and he always weears a three-piece suit and cowboy hat to work when not working out.
Photo by Mark Wemple
Manatee-Sarasota
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