Former Navy SEAL invests $1M in Sarasota-Manatee fitness franchise

Behind a "never complain and never quit" disposition, Jeff Moore seeks a business legacy not of sales records and awards but of developing other leaders. "I'm all go, no stop. All gas, no brakes."


  • By Mark Gordon
  • | 5:00 a.m. December 13, 2024
  • | 0 Free Articles Remaining!
Jeff Moore has been in the fitness business for some 20 years — and he always weears a three-piece suit and cowboy hat to work when not working out.
Jeff Moore has been in the fitness business for some 20 years — and he always weears a three-piece suit and cowboy hat to work when not working out.
Photo by Mark Wemple
  • Manatee-Sarasota
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