USF launches 'Name, Image, Likeness' program for athletes

The University of South Florida says it is starting a program for student-athletes, administrators and parents to educate themselves on "Name, Image and Likeness" to help them "set a strategy and make informed decisions in the ever-changing NIL landscape."

According to a Thursday news release, USF's Corporate Training and Professional Education unit has partnered with Total NIL to create a non-credit certificate program.

The program will provide participants with the skills needed to capitalize on their name, image and likeness, USF officials say.