Soap retailer closes out year with four new retail locations

Naples Soap Co., a health and wellness brand known for skin and hair care products, is entering the fourth quarter in retail expansion mode. 

The company, publicly traded under the publicly traded over the counter under the symbol NASO, has opened four stores across Florida, it announced in a statement. That equates to 6,100 square feet of retail space, say comoany officials. 

“When we developed our 2023 retail expansion plan, we set out to find new markets that closely mirrored our top performing stores in high foot traffic areas that attract both tourists and year-round residents," CEO and Founder Deanna Wallin says in the release. "We also looked to even out some of the seasonality we experience in Southwest Florida by identifying regions with opposite tourist seasons to the existing footprint as well as locations that were not seasonal with steady year-round activity.”