- December 13, 2025
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Food and beverage executive Robbert Rietbroek, whose career includes stints overseeing Quaker Foods North America and PepsiCo Australia and New Zealand, has been named CEO of Tampa-based Primo Water Corp.
Primo, which sells more than 1 billion gallons of water a year through brands including AquaTerra, PureFlo and Mountain Valley Spring Water, had been searching for a CEO since May. That’s when CEO Tom Harrington announced his retirement, effective Dec. 31.
Rietbroek, according to a statement released after the market closed Wednesday and his LinkedIn profile. has more than 25 years of experience at Fortune 500 companies. His career stints include: