Tampa virtual reality firm names CEO

Threshold 360, a virtual tour platform for the hospitality and tourism industries, named Shane Whitlatch president and CEO. 

Whitlatch brings over 20 years of experience with fast-growing companies to his new role at Tampa-based Threshold 360, which, according to a statement, uses immersive virtual experiences to “increase lead conversion rates, viewer engagement and drive business growth for its customers.”

Companies Whitlatch previously worked for include Olo/Omnivore, CynergisTek, FairWarning and OpenNetwork. At Omnivore, a restaurant technology firm, Whitlatch was chief revenue officer where he led all aspects of sales, marketing, and partnerships, according to a statement. Prior to Omnivore, Whitlatch held several senior leadership roles at FairWarning (Imprivata), where he helped grow it from eight employees to nearly 200 prior to its acquisition by Mainsail Partners and subsequently to Imprivata.