Craft irresistible email newsletters — it can be done

Newsletters. When done right, they’re a relatively low-cost way to connect with your audience, nurture relationships, and showcase your brand. Done incorrectly, newsletters can lead to negative brand perceptions and a quick unsubscribe.

So how do you avoid the dreaded unsubscribe? Some tips for building a newsletter that stands out in the inbox include:

1. Focus on your audience, not on you. Understand who you’re talking to and what makes them tick – and tailor your message (and distribution list) accordingly.