How to rebuild your brand

When the team at South Florida Museum realized the name wasn't recognizable to visitors, they knew it was time to rebrand.

  • By Amanda Postma
  • | 5:00 a.m. February 8, 2023
  • Strategies
  • Share

When the South Florida Museum opened in Bradenton in 1947, no one questioned the validity of it being southern Florida.

 

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