Funeral home business finds success with new life celebration model

In an industry like funeral services, where one executive says many leaders can be quite "stubborn," change happens slowly. A Sarasota family business helps pick up the pace.

By Mark Gordon
| 5:00 a.m. December 21, 2023
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Jeff Toale is a-third generation funeral home director.

Manatee-Sarasota

For an industry as old as dying, the funeral sector hasn’t changed much.

Jeff Toale is one of several longtime funeral home executives in the region seeking to alter that. While the shifts he and his company have made are substantial, Toale is motivated by a simple measuring stick. “We want to change the conversation in the car after the service,” he says.