The two major sales funnels of Thanksgiving week — Black Friday and Cyber Monday — were banner days for Naples Soap Co., a health and wellness brand known for skin and hair care products.
Results, according to a statement, include:
- An all-time one day in-store sales record on Black Friday, increasing 63% over last year. This, the company says, stems in part from the increase from eight stores open last year to 13 stores open this year. Same-store sales were up 14% over last year, as well.
- Black Friday e-commerce order count also increased by 15%. The company, in a statement, says it “significantly outperformed the national average for Black Friday sales across all retailers, which only increased 7.5% over last year according to Adobe Analytics as reported by CNBC.”
- Cyber Monday e-commerce sales rose 61% over last year, primarily, the company says, from an order count increase of 133%.
- Collectively, e-commerce sales for the five-day period between Thanksgiving Day and Cyber Monday increased 25%, while the order count during the period rose by 60%.
