Tampa ad company acquired by Texas investors

A Tampa-based ad firm known for its mobile ads on cars and delivery robots has been sold to Texas-based investor T72 Club Inc., the companies say in a Monday news release.

Nickelytics, a Tampa startup, is a digital platform that launches "hyper-local" advertising as simply as posting online ads, says Judah Longgrear, CEO of the ad firm.

Nickelytics uses "out-of-home advertisements" through premium mobile assets, such as cars and trucks, as well as autonomous delivery robots and e-scooters to help marketers reach customers regardless of location. The asset owners receive a stream of revenue by partnering with marketers, says Nickelytics.