Adidas founder’s family wealth firm opens HQ in Sarasota

A high-net-worth wealth management firm that traces its lineage to Adidas founder Adi Dassler is opening its global headquarters in downtown Sarasota, with plans to expand locally in clients and employees. 

The company, Adi Dassler International Family Office, is currently operating in temporary space on Main Street, says Founder and Managing Partner Allen Johnson. It plans to move into larger space downtown by the summer or fall, and eventually bring on at least 10 employees, both wealth advisors and support staff. The company also plans to hold events in Sarasota, including ones with Horst Bente, Dassler's grandson.

 “We love all the things happening in Sarasota,” Johnson says in an interview with the Business Observer. “We feel like Sarasota is the right place to expand this business, and be the focal point for our growth.”