Bradenton retailer announces major rebranding of two chains

Officials say the changes should be in effect by the end of the year.

Bealls Inc. has been owned and operated by the founding family for over 100 years.
Bealls Inc. has been owned and operated by the founding family for over 100 years.
Courtesy photo
  • Manatee-Sarasota
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In a move executives say is partially designed to enhance its competitive advantage over larger department store rivals, Bradenton-based Bealls is undergoing a significant rebrand of its biggest retail chains.

 

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