6 ways to wow customers and perspective customers with webinars

We are often asked which marketing tactics are the best to prioritize — especially as budgets tighten. Often my follow-up questioning circles around, “What are you trying to accomplish – get new leads? Convert leads into sales? Drive brand awareness? Upsell or engage with existing customers?”

No matter the answer, one of my favorite (and highly underrated) tactics is hosting a webinar. With the proper planning, webinars are effective, affordable and convenient. Here’s why:

• No special equipment or setup is required — just a well-thought-out strategy, quality content, and engaging speakers. With increase in remote working, we’ve seen webinars start to edge out large gatherings or in-person presentations. 
• Webinars are a great way to get your foot in the door with new contacts, rekindle a conversation with an existing contact, or provide a value-add for clients. Depending on the industry, they have an impressive ability to convert leads into customers, with conversion rates in the neighborhood of 20-40%, according to recent studies by readytalk.com.