- April 1, 2026
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Jennifer Maxfield started her career in the advertising and marketing industry, exactly where she wanted to be. One of her first accounts was a credit union, and although she says she never envisioned herself working in a client-side marketing role, she’s now senior vice president and chief strategy officer at Tampa-based GTE Financial, one of the largest credit unions in Florida, with more than 230,000 members and $2.86 billion in total assets.