$11M soap retailer plows ahead with post-Ian recovery

Shuttered stores — especially as Christmas nears — can swallow a retail business. As one company executes a comeback, its CEO says communication, organization and accountability are essential.

By Mark Gordon
| 6:00 a.m. November 19, 2022
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Deanna Wallin founded Naples Soap Co. in 2009.

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This is the first of an occasional series on lessons business leaders are learning during Hurricane Ian recovery.

The first six weeks post-Hurricane Ian have been a whirlwind of meetings, tasks, more meetings and more things to do for Naples Soap Co. founder and CEO Deanna Wallin. The one thing she hasn’t had time for? To “go home,” she says “and crawl into a ball and cry.”