Effective messaging requires consistency and a concise approach

Messaging is an essential element of marketing, sales and communications, no matter what your business is. Think of messaging as the written and verbal story you want your brand to tell. It’s a consistent framework of words and phrases that resonates with your audience and inspires them to engage with you.

Successful executives value the power of words — and understand the importance of having a solid messaging framework. Yet companies of all sizes and maturity often struggle with getting messaging right.