Naples soap business opens another store — its biggest yet

Naples Soap Co., a premium-quality skin and hair care products retailer that went public through a reverse merger last year, is opening the largest store in its footprint, with a new location in Kissimmee.

The new Orlando-area location, according to a statement, is a 2,500-square-foot store at the Promenade at Sunset Walk. The store has an all-new branded look for the company, featuring modern decor, acoustic lighting, decorative epoxy floors and free-flowing fixtures. It brings the total store count to 11, with other locations in Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Lakewood Ranch, St. Petersburg, Mount Dora and Destin. Three more locations are currently under contract for 2022, the release adds.