St. Petersburg digital marketing firm acquires rival agency

The merger of Big Sea and Sparxoo creates a company with 42 employees and $6 million in annual revenue.

By Business Observer Staff
| 1:25 p.m. March 3, 2022
| 0 Free Articles Remaining!

Pictured, from left, are David Capece and Rob Kane of Sparxoo, along with Andi Graham and Dzuy Nguyen of Big Sea. (Courtesy photo)

Tampa Bay-Lakeland

ST. PETERSBURG — Digital marketing firm Big Sea, headquartered in St. Petersburg, has acquired Sparxoo, whose clients include Tech Data, Cigar City Brewing, Florida Atlantic University, Amalie Oil and the City of Clearwater, among others.

Sparxoo, based in Tampa, was founded in 2010 by David Capece, who, according to a news release, will leave the agency after a transition period. He plans to focus on growing CROOW, his software company.

Big Sea CEO and Managing Partner Andi Graham will retain her role at the new, combined company, the release states, as will Big Sea COO and fellow Managing Partner Dzuy Nguyen. Sparxoo President Rob Kane will retain his title after transitioning to Big Sea.