The innovator’s dilemma: Should companies be quick or correct?
Getting past the risk side of innovating can be difficult, from market timing to the right personnel. Finding a way, says one marketing expert, is essential.
By
None
| 4:10 p.m. June 9, 2022
Advice
Share
Gary Fassak is a partner and CMO with Chief Outsiders, a nationwide firm offering fractional Chief Marketing Officer services with Fortune 500 experience.
Continue reading your article with a Business Observer subscription.
What's included:
✓ Unlimited digital access to BusinessObserverFL.com
✓ E-Newspaper app, digital replica of print edition
