Hertz lands new top marketing executive from a GE brand

Wayne Davis, who spent the past decade overseeing several high-performing GE brands, has been named chief marketing officer of Lee County rental car giant Hertz Global Holdings. 

Davis will join the company as executive vice president and CMO effective Jan, 3, 2023, according to a statement. Davis will be responsible for leading the Hertz, Dollar and Thrifty brands and shaping the company's marketing strategy to drive effective brand reach and customer engagement. Laura Smith, who has led marketing for the last two years, will continue in her role as executive vice president, global sales and customer experience.

Davis joins Hertz with more than 20 years of marketing, sales and business development experience across multiple industries. For the last four years, he has led the mass premium Café brand for GE Appliances, a Haier Company, the release states. Under his leadership, Café has more than tripled in size and is one of the fastest growing brands in the appliance industry.